Orlando is making waves in the multifamily market, and if you’re a real estate developer or investor, this is a trend you can’t afford to ignore. With explosive apartment inventory growth and record-breaking absorption rates, Kissimmee/Osceola County is leading the charge, but it’s not the only submarket to watch.

Let’s dive into why Orlando is one of the hottest apartment markets in the U.S. and where the best opportunities lie for 2025.

Orlando’s Multifamily Surge: By the Numbers

Orlando’s apartment market ranked among the nation’s top performers in 2024, with more than 14,000 new units delivered. This growth puts Orlando in the same league as major markets like Newark (15.3K units) and Washington, D.C. (13.3K units), according to RealPage Market Analytics.

But the real story? Where those units are going—and why demand keeps absorbing them.

Kissimmee/Osceola County: The Market to Beat

If you’re looking for a high-growth submarket with strong fundamentals, Kissimmee/Osceola County is leading the charge in Orlando’s expansion.

🔹 3,480 new units delivered in 2024 (a 10% inventory growth—nearly double its historical average).

🔹 96.3% absorption rate—almost every new unit delivered was leased.

🔹 Ranked the 17th fastest-growing apartment market in the U.S., outperforming Central Nashville and North Central Austin.

Why? The theme park economy. With Walt Disney World, Universal Orlando, and SeaWorld fueling job growth, demand for housing continues to skyrocket. Developers who saw this trend early are now reaping the benefits of an incredibly tight rental market.

Beyond Kissimmee: Other Strong Performers

Orlando’s growth isn’t just limited to one submarket. Developers should also keep an eye on these high-demand areas:

🏗 Ocoee/Winter Garden Clermont

• Added 2,950 units in 2024 (a 16.4% increase)

• Ranked 24th among the largest apartment markets in the U.S.

🏗 South Orange County

• Delivered 2,220 new units (+6.9% YoY)

• Ranked 42nd nationally in apartment market growth

Both of these submarkets continue to attract residents looking for proximity to job hubs and entertainment districts.

Looking Ahead: What’s Next for Orlando’s Apartment Market?

Developers and investors should take note—Orlando’s expansion is far from over.

🚀 59% of the city’s 2025 apartment inventory will be concentrated in these three submarkets.

🚀 With sustained job growth and strong absorption rates, Orlando remains a prime target for multifamily investment.

🚀 While financing remains a challenge nationwide, investors who time the market right stand to gain significantly as demand continues to outpace supply.

Don’t Miss Tomorrow’s Insight…

Want to know which emerging Orlando submarkets are primed for even bigger growth?

Come back tomorrow, when we’ll break down the next wave of high-potential neighborhoods that savvy developers are already targeting. You won’t want to miss it!